Butterbeer label design

After creating the Butterbeer label seen in Harry Potter and the Philosopher’s Stone film and subsequent labels in Fantastic Beasts: The Crimes of Grindelwald film, Studio MinaLima was commissioned by Warner Bros. to lead the branding design for their launch of the bottled Wizarding Butterscotch beverage in collaboration with Fentimans soft drinks in 2020. Later expanded to product ranges, themed bars and restaurants, the branding is seen worldwide including at the flagship Harry Potter Store in New York and at Warner Bros. Studio Tour Tokyo.

Propella lead the project to design the ‘original’ label design first launched and continued to develop a collection of unique labels for franchise celebrations and special events, which have become eagerly anticipated collectors’ items for fans around the world.